Shared Leads vs. Your Own Ads: The Math One Service Company Did
Shared-lead services sell the same homeowner to several plumbers at once. You pay whether or not you win the job, and the winner is usually whoever calls back in the first two minutes. It works until you add up what you paid per job.
A Phoenix mold removal company, a Logic Inbound client, did that math. Their marketplace leads were often property managers and real estate agents who couldn't approve work. Here's how they moved to a pipeline they own.
A site worth sending people to
The old Wix site was broken in places. It moved to WordPress, got a redesign around the phone number and the service, and had its dead links and 404s cleaned up. Paid traffic to a weak site is money spent on bounces.
Ads for decision-makers
Owned Google Ads let the company target homeowners specifically, which a marketplace never would. For a plumber, that means writing for the person paying for the repair, with service-area targeting tight enough to keep drive times sane.
Cheaper clicks over time
As ads were refined, average cost per click fell from $15.27 to $5.21 and average clicks per ad rose from 110 to 349. Within seven months the company was at 25 jobs a month from its own site and ads.
How to wean off shared leads
- Keep the marketplace while your own channels ramp; cut it month by month
- Turn on LSA, where the lead is yours alone and disputes are possible
- Track every call so you can compare cost per booked job, channel by channel
- Put the savings into the website and reviews, which keep paying
Read the full case study, or see our comparison with shared-lead services.
Free playbook: The After-Hours Playbook for Plumbers. How to answer, book and dispatch the 9 pm call, without hiring a night shift.
