The Long Game: Organic Users From 2,725 to 19,825 a Year Through Steady SEO
A company that had run on referrals for over a decade. As its market got more competitive, the website had to start bringing in work on its own.
organic users per year, 2018 to 2021
of compounding, year-by-year SEO work
in business, growing past referrals
The challenge
The website was bloated with redundant content and had too little authority to compete. Referrals were strong but couldn't keep up as more competitors appeared online.
What we did
- 2018: consolidated redundant pages, optimized existing ones, started building backlinks
- 2019: new keyword research as the site began ranking, plus local citations
- 2020: kept the working strategy and expanded it based on reporting
- 2021: leaned into the Google Business Profile and added more authority links
The results
Organic users grew from 2,725 in 2018 to 19,825 in 2021, more than seven times the starting point, with referring domains and organic conversions climbing alongside.
What this means for a plumbing shop
Plumbing SEO rewards the same patience. Water heater, sewer line and repipe pages take months to rank and then keep producing calls for years. The playbook is unglamorous: cut duplicate pages, strengthen the ones that matter, build local authority and the Google profile, and keep going.
About this case study. This client is a mold removal and inspection business, not a plumbing company. The work was done by Logic Inbound, part of the same company as Plumbing Inbound. Figures come from the original write-up: read the original case study.
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